Luke Grogan • May 22, 2024

Brevard County Real Estate for Sale: 6 Tips for Effective Marketing


Selling your home is a big decision. If you’re thinking about selling your home in Brevard County, now may be the best time for it!

We know that the process can at times be intimidating and overwhelming, which is why we’re here to lend a hand. As a seasoned real estate developer in Brevard County, I can tell you that most sellers are pleasantly surprised by how quickly their home sells when they follow a few key strategies to ensure quality project planning and execution.

Let’s go through some of the strategy specifics that you can use to effectively market real estate for sale in Brevard County (or anywhere else).

Tip Number 1: Back up the value of your property with a comparative market analysis: 

A comparative market analysis (CMA) is a tool that helps you determine the fair market value of your home—essentially, how much it would sell for in a competitive market. It’s not as scary as the term sounds: the CMA just provides you with three estimates of what buyers might pay for your property today.

Your agent can provide a comparative market analysis. If you prefer, you can perform one yourself or hire an appraiser to do it for you. In either case, the estimate of your home’s value will have more credibility if it is based on sales in homes similar to yours—that is, with the same number of bedrooms and bathrooms located within a few miles of your home.

Tip Number 2: Never over-increase the property based on online valuation

A lot of sellers in Brevard County won’t be happy with this “Don’t,” but it has to be said:

Don’t price your home based on what another (perhaps comparable) house in the neighborhood listed for six months ago or an online valuation with no context or expertise applied! 

Remember: The market can fluctuate (even in just a couple months) and having proper context is your key to success. 

  • Are you in a desirable area? 
  • Any market trends to consider? 
  • How old are the neighbors’ homes, and how much did they sell for recently? (note that we asked how real estate actually sold for – rather than what was listed.)

These are all questions that can help give you a good starting point when considering pricing. Educating yourself about these things can really do wonders for getting your own house in shape to sell, and then buying the perfect new one if it’s needed too.

Tip Number 3: Declutter your home before getting a photoshoot: 

The method of photographing a home for sale is known as “staged photography”. As a result, it is important to declutter the house prior to having your home staged and photographed. The reason why this is so important is because when you keep things in your house that you would normally throw away or store elsewhere, then the items can be distracting and take away from the beauty of your home.

Tip Number 4: Never Distort your listing photos with amateur lenses: 

If you are using your iPhone to take pictures, don’t shoot pictures with a fisheye or fun-house lens.  It makes the property look amateurish when showing it. The home buyer does not want to see the world through your eyes. They want to see the house as it is. 

Tip Number 5: Always reveal the truth regarding the issues of the house:

People want to know what they are buying and if it is going to be a money pit or not. Let them know any issues that might affect the value of the home. If you don’t point out all of the flaws, someone else will and then you will be on an island trying to defend yourself with your client, which can get ugly.

Tip Number 6: Always Draw attention to any recent renovations: 

This is the key to impressing your future buyer at first sight of the home. It will be best if you can take some pictures of the renovated areas and publish them in your listing. This is very important because buyers are always interested in knowing how recently a particular property has been updated; seeing fresh paint, new tile or carpeting, or even newer appliances can give them peace of mind that they are not getting someone else’s “problem” home.

Marketing a property for sale is not an easy task. There are many factors that need to be considered before coming up with a plan of attack, including the type and price point of the home you want to sell. 

If you’re a Brevard county seller and want more information about how we can help get you cash for your property fast, then we invite you to book a free consultation with our team. 

As always, if you have any questions or would like more information about marketing your own property please do not hesitate to contact 321 Home Buyers at +1 (321) 323 9093 or drop us a message so we can help!

Check out this link for more about our process:

Brevard County Real Estate for sale


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